My name is Alex! I'm a mom of two and a Southern California native. I started this little shop on August, 28th of 2017 after I left the corporate entertainment world in search of a more balanced life. I've always loved fashion and design and now I have the opportunity to work with so many talented designers and feature them all on this shop.
My spark of inspiration began while I was on maternity leave with my second child. I spent so much time shopping online for my kids and always felt like I was settling for styles that were cheaply made and available across many sites. It didn't hit me until I left my job, had an "Aha" moment and realized what I could bring to the table...and Paige Grae was born!